ACM SIGGRAPH 2018 Conference
Branding, Motion, Presentation, Digital, Marketing, Print, Exhibit, Web, Mobile
Client:
- ACM SIGGRAPH
Industry:
- Technology + Sciences
Agency:
SIGGRAPH is a world-famous, international computer graphics conference featuring the latest innovations in CG, animation, VR, games, digital art, mixed reality, and emerging technologies. Since the 1970s, this annual five-day event has been the destination for some of the greatest minds in the computer graphics world, including Disney Imagineers and Pixar animators. Learn more about ACM SIGGRAPH.
For the 45th exhibition to be held in Vancouver, Cubicle Ninjas was given the honor of conceptualizing and creating the SIGGRAPH 2018 theme and brand identity from scratch. Inspired by the desire to celebrate the past, present, and future of SIGGRAPH, we coined the tagline “GENERATIONS” to inform the conceptual and visual theme for the 2018 conference. The design concepts were based on a fusion of traditional folk art and moiré patterns, a reference to both the generative nature of computer graphics as well as the broad expansion of knowledge through time from generation to generation. Check out the 2018 website.
I worked on over 50 projects for the 2018 conference, including custom icons, illustrations, merchandise, packaging, videos, presentation templates, web graphics, email campaigns, web banner ads, brochures, print ads, conference signage, mobile design, and web design, and site-mapping. The projects below are pieces I designed directly unless noted.
A sample of assets designed and produced for the conference. Tote bag, beanie, and conference badge designed by me. My concepts for conference brochures that weren't ultimately chosen by the client are also shown.
I designed and oversaw production of conference swag items (including water bottle and camper mug) and packaging for bobblehead.
I led art direction on the first redesign of Pixel (the mascot of SIGGRAPH and a mainstay of the conference since debuting in 2016) and oversaw the production of their bobblehead. Design evolution shown. See reveal video here.
I designed and built a custom deck template built cross-platform for PowerPoint, Keynote, and Google Slides with multiple slide options for easy use for speakers.
I created custom icons as well as illustrations that reflected the conference's location, Vancouver, Canada.
I produced conference signage, big and small to assist out-of-town guests navigating the conference floor.
I designed custom web banners, posters, and email campaigns.
We at Cubicle Ninjas assisted in brand strategy for the SIGGRAPH conference and delved deep into the structure of the site, rebuilding the navigation to make for a better user experience and improve SEO results. I worked on the sitemap, mobile app, and website’s homepage.
ACM SIGGRAPH 2019 Conference
Branding, Digital, Marketing, Print, Exhibit, Web
Client:
- ACM SIGGRAPH
Industry:
- Technology + Sciences
Agency:
For the 46th exhibition, Cubicle Ninjas was given the honor (again) to create the SIGGRAPH 2019 brand identity under the new conference theme “Thrive” and work through every step of the process to build a comprehensive suite of creative materials, including brand consultation, design, video production, website development, and ongoing technical and creative support to help bring the conference chairs’ vision to life. SIGGRAPH 2019 featured a striking logo and memorable brand elements, a powerful custom website, and a full suite of exciting merchandise and extensive promotional materials.
I designed branded elements for the 2019 conference, including custom illustrations, merchandise, packaging, web graphics, print production, posters, and conference signage.
I led art direction for the print materials and t-shirt. Also pictured: unused concept for packaging for the 2019 Pixel bobblehead.
I created custom isometric illustrations for the 2019 SIGGRAPH conference to be used cross-platform. See if you can spot them all!
